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How and where can I use Merge tags?

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Merge Tags can be used to personalize your Email Campaigns and improve open and click rates

When you type, paste, or choose a merge tag from Select Module & Fields, and General Fields to add to a content block in your email campaign, it looks like a snippet of text. After you send your email campaign, Vtiger replaces that text with the dynamic content the merge tag refers to, like contact name or email address, or system tools. Merge tags can also be used in the subject lines of your campaigns and automated emails.

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