FAQs in this section
What is a marketing list?
What is a marketing list segment?
Where can I find the list of email campaigns sent to a marketing list?
Why would I need to deactivate a marketing list?
What happens when I deactivate a marketing list?
How do I activate or deactivate a marketing list?
Can I remove a contact's name from an email campaign?
Can I save a marketing list segment to use it in the future?
How do I create a marketing list segment?
Can I create a marketing list segment while creating a email campaign?
How do I create a marketing list while creating an email campaign?
How do I get the list of contacts who have unsubscribed from a marketing list?
How do I create a marketing list?
How can my contacts unsubscribe from a marketing list?
Where can I find the segments created for a marketing list?
Is there a way to find out which marketing lists a contact has subscribed to?
Why don't I see some of my marketing lists when creating an email campaign?
How do I delete a marketing list?
What information can I get from a marketing list's Summary View?

Where can I view the analytics of a marketing list?

You can view the analytics of a marketing list in its Summary View.

Follow these steps to view the analytics of a marketing list:
  1. Log in to your CRM account.
  2. Click the Main Menu.
  3. Go to Marketing.
  4. Select Marketing Lists.
  5. Open a marketing list.
  6. Click the Analytics tab on the right sidebar.

Marketing list analytics tell you about the following campaigns sent to the marketing list:
  • The best campaign
  • The worst campaign
  • The last campaign

The campaign that gets the least number of unsubscribes and bounces becomes the best campaign. The campaign that gets the most unsubscribes and bounces becomes the worst campaign.

The Analytics tab also shows metrics such as opens, clicks, bounces, and unsubscribes on the best, worst, and last email campaigns.
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