You can view the analytics of a marketing list in its Summary View.
Follow these steps to view the analytics of a marketing list:
- Log in to your CRM account.
- Click the Main Menu.
- Go to Marketing.
- Select Marketing Lists.
- Open a marketing list.
- Click the Analytics tab on the right sidebar.
Marketing list analytics tell you about the following campaigns sent to the marketing list:
- The best campaign
- The worst campaign
- The last campaign
The campaign that gets the least number of unsubscribes and bounces becomes the best campaign. The campaign that gets the most unsubscribes and bounces becomes the worst campaign.
The Analytics tab also shows metrics such as opens, clicks, bounces, and unsubscribes on the best, worst, and last email campaigns.