There are two reasons why consents are important for your business:
- To avoid penalties
With increasing concerns about the invasion of privacy, governments worldwide have stepped in to enact laws to protect individuals’ rights. For instance,
- The European Union has enforced GDPR with stiff penalties for businesses that violate the law.
- The United States enacted the CAN-SPAM act in 2009 with stiff penalties for sending commercial messages that do not follow the stated guidelines.
- To gain trust
You will gain trust from your clients by being transparent about how your business uses its data.