Profile Scoring for Organizations is a systematic way of capturing a (potential) customer’s attractiveness to your business based on the essential attributes that define your ideal customer.
These attributes can be the business size (revenue, number of employees), location, business vertical, brand value, etc. Each attribute may have different levels of importance. So, it is logical to assign weights based on their importance. The cumulative score includes weights of all the attributes that define your ideal customer.To know more about Profile Scoring, click here.