What is URL Shortening?

URL Shortening is the process of shortening the length of an URL such as a Web Page or a Website link. It provides a short URL with reduced number of characters. This helps occupy less text space and easy access.
Short URLs:

• Aid marketing sectors in promoting internet forums and sites.
• Enhance producibility and click-throughs with rich link-level data.
• Offer feasible links which result in more clicks leading to increased brand recognition.