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What is URL Shortening?

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URL Shortening is the process of shortening the length of an URL such as a Web Page or a Website link. It provides a short URL with reduced number of characters. This helps occupy less text space and easy access.
Short URLs:
  • Aid marketing sectors in promoting internet forums and sites.
  • Enhance producibility and click-throughs with rich link-level data.
  • Offer feasible links which result in more clicks leading to increased brand recognition.
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