What are the benefits of customer journeys?

Customer journeys are beneficial in the following ways:

• Help you identify gaps in your sales funnel by indicating the circumstances or situations where your prospects/customers leave the funnel. This helps in improving the sales process and increasing user adoption.
• Involve every department in an organization. This helps eliminate disconnects between departments and facilitate faster deal closure.
• Provide inputs for developing tailored solutions for customers by mapping emotional journeys and giving an overview of various customer touchpoints.