What are the benefits of customer journeys?
Customer journeys are beneficial in the following ways:
- Help you identify gaps in your sales funnel by indicating the circumstances or situations where your prospects/customers leave the funnel. This helps in improving the sales process and increasing user adoption.
- Involve every department in an organization. This helps eliminate disconnects between departments and facilitate faster deal closure.
- Provide inputs for developing tailored solutions for customers by mapping emotional journeys and giving an overview of various customer touchpoints.
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