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Is Lead Scoring the same as Profile Scoring?

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No, Lead Scoring is different from Profile Scoring.
Lead Scoring or Engagement Scoring is measuring the interest level of a prospect (potential customer) in your products or services.
Profile Scoring is the process of assigning an attractiveness score to a customer based on how important the customer (or the company) is to your business.

To know more about Profile Scoring, click here.
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