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What is profile scoring for contacts?
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Profile scoring for contacts is a systematic way of capturing the importance of a contact’s purchasing decisions and the overall relationship with a brand (for B2B).
Contacts can be influencers or decision-makers during the pre-purchase phase and during the entire customer life cycle. Contact profile scoring uses important contact attributes like their roles, time at a firm, position, etc.
To know more about Profile Scoring, click here.