What is embedding?

Embedding refers to the integration of links, images, videos, gifs, and other content into social media posts or other web media. Embedded content appears as part of a post and supplies a visual element that encourages increased click-through and engagement.
For example, the videos that you see on YouTube, Vimeo, etc., are published only after you add or ‘embed’ or ‘upload’ the video URL on these sites.