What are the key features of CRM?
A CRM system includes the following key features:
- Contact Management: Stores customer data in a centralized location.
- Sales Automation: Tracks leads, follow-ups, and deals.
- Marketing Automation: Automates email campaigns and lead nurturing.
- Customer Support Management: Tracks customer queries and service requests.
- AI Integration: Provides insights, predictive analytics, and chatbots.
- Third-party Integrations: Connects with tools like email, social media, and accounting software.
- Security Features: Protects data with encryption and access controls.