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Contact Sentiment in Vtiger CRM is based on direct feedback from customers via emojis in emails or meetings. Customers can express their emotions by selecting an emoji that reflects their sentiment regarding a product, service, or interaction. This feedback helps businesses understand customer responses and improve their engagement strategies.
Example
A customer had a meeting with a sales representative to discuss a product demo. After the meeting, the customer selected a Positive Active sentiment emoji to indicate their satisfaction with the discussion. The selected emoji was then added to the Contact Sentiment field within the contact record. Now, whenever the sales team views this contact, they can see the recorded sentiment and use it to tailor their follow-up approach.
Here are the benefits of the Contact Sentiment in Vtiger CRM:
In this article, you will learn about:
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| When the emotion of the conversation is extremely happy. |
| When the emotion of the conversation is neither happy nor sad. |
Contact sentiment is classified based on the customer’s response across different communication channels. It determines the customer’s satisfaction with a topic or product. The sentiment analysis service will predict the sentiment of interactions and represent it with an emoji.