What is GDPR?

GDPR or General Data Protection Regulation is an EU law for privacy and data protection.

It assumes that people do not want to receive marketing emails from an organization unless they explicitly sign up for it. Thus, you cannot send marketing emails to your leads and customers without their consent. If you do, you will be held legally responsible.

How can you get a customer's consent?
You can get a customer's consent to receive marketing emails by obtaining a double opt-in from them. 

A double opt-in is a confirmation of a subscriber’s wish to receive your emails.

To obtain the subscriber's confirmation:

• Send an email to the subscribed email address
• In the subject of the email, explain that the subscriber must visit a link to permit you to send them marketing emails

If the subscriber visits the link, then they are 'double opted' in, which confirms that they have agreed to receive marketing emails. This ensures that you can legally send your marketing emails to the subscriber.