FAQs in this section
Who should create a GDPR compliant email marketing process?
How do I create a GDPR compliant email marketing process with Vtiger?
I am not able to send the double opt-in confirmation email to a customer.
A contact's Email Opt-in field has changed to Opted out (contact). Why?
What are the rights of customers according to the GDPR law?
What is GDPR?
What is double opt-in (for GDPR)?
How do I configure double opt-in?
How does the double opt-in confirmation work?
How do I obtain an email opt-in from my leads and customers through a webform?
Can I obtain a double opt-in from a customer through a webform?
Which email address is used to send the double opt-in confirmation?

How does GDPR affect email marketing?

GDPR requires that you get an affirmative and provable consent to send EU citizens marketing emails. You can do this by obtaining a double opt-in from them.

What is a double opt-in?
A double opt-in is a confirmation of a subscriber’s wish to receive your emails.

To obtain the subscriber's confirmation, you must:

  • Send an email to the subscribed email address
  • In the subject of the email, explain that the subscriber must visit a link to permit you to send them marketing emails

If the subscriber visits the link, then they are 'double opted' in, which confirms that they have agreed to receive marketing emails. This ensures that you can legally send your marketing emails to the subscriber.

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