Why are my Gmail emails ending up in spam, and how do I fix this?

To prevent emails from landing in Gmail’s spam folder, follow these tips:

1. Authenticate Your Emails: Set up SPF, DKIM, and DMARC to verify your domain and improve trust.
2. Encourage Engagement: Ask recipients to mark your emails as “Not Spam” and interact with your content.
3. Avoid Attachments: Gmail often flags emails with attachments as spam. Use links instead.
4. Avoid URL Shorteners: Gmail may view shortened URLs as suspicious. Use full URLs instead.
5. Verify Email Frequency: Don’t send too many emails in a short time. Maintain consistent campaigns.
6. Monitor Bounce Rates: Regularly clean your email list to remove invalid or inactive addresses.
7. Use Google Postmaster Tools: Monitor your sender reputation and diagnose deliverability issues.
8. Test Emails Before Sending: Use Gmail’s "Send Test Email" option to ensure proper formatting and compliance.