Why are my emails being flagged as spam in Outlook, and how do I resolve this?
To improve deliverability and avoid being flagged as spam in Outlook, follow these tips:
- Authenticate Your Domain: Set up SPF and DKIM records to verify the authenticity of your emails.
- Simplify Email Formatting: Avoid complex HTML and excessive images, as Outlook may flag such content.
- Avoid Excessive Links: Minimize the number of links in your emails to reduce suspicion.
- Minimize Spammy Words: Avoid trigger words like “free,” “urgent,” or “act now” in your subject lines and content.
- Request Whitelisting: Encourage recipients to add your email address to their safe senders list.
- Monitor Feedback Loops: Use Outlook’s feedback loop system to track if users are marking your emails as spam.
- Use Consistent Sending Patterns: Irregular sending patterns may cause Outlook to flag your emails. Maintain consistent sending volumes.
- Leverage Microsoft Smart Network Data Services (SNDS): Use SNDS to monitor sender reputation and identify potential issues.
- Test Before Sending: Test your emails to ensure they meet Outlook’s formatting and deliverability standards.