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Creating and Managing Campaigns

Read this article and get insights into campaigns in Vtiger CRM - learn how to create campaigns and record each detail.
10 Apr, 2024 - Updated 3 months ago
Table of Contents


Campaigns can help you create and record the details of a marketing campaign. 

Furthermore, you can sync your campaigns and contacts with Mailchimp!


A campaign is a series of operations carried out to achieve a goal, especially in Marketing. 

For example, if you are hosting a trade show to promote your business, you can create a campaign type Trade Show campaign in Vtiger CRM. Additionally, you can record the budget, expenses, responses, etc., of the trade show and record the details of the leads captured during the trade show.

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Benefits of using Campaigns

The following are the benefits of using Campaigns:

  • Organized Marketing Efforts: Campaigns provide a structured framework for organizing and managing marketing initiatives.
  • Clear Objectives and Goals: Campaigns help define clear objectives and goals for marketing initiatives.
  • Targeted Audience Segmentation: Campaigns allow you to segment their target audience based on demographics, interests, behaviors, or other criteria.
  • Data-driven Decision Making: Campaigns generate valuable data and insights that businesses can use to inform decision-making and optimize marketing strategies.
In this article, you will learn about:
  • Creating a Campaign
  • Linking Contacts to a Campaign
  • Duplicating a Campaign
  • Adding Custom Campaign Types

Key Terminology

Field name


Expected Close Date

The end date of the campaign.

Campaign Type

The type of campaign. For example, Conferences, Trade Shows, Webinars, Advertisements, etc.

Campaign Status

The Status of the Campaign

  • Planning
  • Draft
  • In Progress
  • Queued
  • Sent
  • Completed 
  • Canceled 
  • Failed
  • Active 
  • Inactive

Target Audience

The campaign's target audience is based on demography, interests, location, etc.

Target Size

The size of the target audience.


The sponsor of the campaign.

Budget Cost

The budget amount for spending on the campaign.

Actual Cost

The actual amount spent on the campaign.

Expected Revenue

The amount of revenue expected from the campaign.

Expected Response

The response expected from the target audience

  • Excellent
  • Good
  • Average 
  • Poor

Expected Sales Count

The number of sales that you expect to make from the campaign.

Actual Sales Count

The actual number of sales made from the campaign.

Expected Response Count

The number of responses expected from the target audience.

Actual Response Count

The actual number of responses received from the target audience.

Expected ROI

The expected ROI from the campaign.

Actual ROI

The actual ROI made from the campaign.

Creating a Campaign

You can create a campaign in two ways:

  • From the Campaigns module
  • Using Quick Create

From the Campaigns module

Follow these steps to create a campaign:

  1.  Log in to your CRM account.
  2. Click the Main Menu.
  3. Go to Marketing.
  4. Click Campaigns.
  5. Click +Add Campaign.
  6. Fill out the necessary details such as campaign name, type, status, etc.
  7. Click Save. 

Using Quick Create

With Quick Create, you can create a campaign quickly by filling in only the necessary details. You can access this feature from any screen, which saves you a lot of time.

 Follow these steps to create a campaign using Quick Create:

  1.  Log in to the CRM.
  2. Click the + icon displayed on the top right side of your screen.
  3. Click Show All to view all the modules you can create records using Quick Create.
  4. Select Campaign.
  5. Enter all the mandatory details.
  6. Click Save. 

To learn more about Quick Create, click here.

Linking Contacts to a Campaign

You can sync campaigns and contacts with your Mailchimp account by linking contacts to a campaign in Vtiger.

  1.  Log in to your CRM account.
  2. Click the Main Menu.
  3. Go to Marketing
  4. Select Campaigns.
  5. Open a Campaign.
  6. Click the Person tab on the right sidebar.
  7. Link existing or create new contacts.
    1. Linking
      1. Click the Link icon.
      2. Select multiple contacts by enabling the checkboxes when you hover on the left. 
      3. Click the Link icon on the top right corner.
    2. Creating:
      1. Click the + icon.
      2. Fill out the mandatory fields.
      3. Click Save.  

To learn about syncing campaigns and contacts with Mailchimp, click here

Duplicating a Campaign

When you duplicate a campaign, you can copy all the details of an existing campaign to create a new campaign record with a new title.

Follow these steps to duplicate a campaign:

  1.  Log in to your CRM account.
  2. Click the Main Menu.
  3. Go to Marketing.
  4. Click Campaigns. You will land on the List View of Campaigns.
  5. Select and open the campaign that you want to duplicate.
  6. Click the More icon located beside the campaign name in the Summary View.
  7. Click the Duplicate icon. 
  8. Edit any field if required.
  9. Click Save 

Adding Custom Campaign Types 

Vtiger CRM provides the following campaign types by default:

  • Conference 
  • Webinar
  • Trade Show
  • Public Relations
  • Partners
  • Referral Program
  • Advertisement
  • Banner Ads
  • Direct Mail
  • Primary Email
  • Telemarketing

You can also create new campaign types by adding values to the Campaign Type picklist.

Follow these steps to create a new campaign type:

  1.  Log in to your CRM account.
  2. Click the User Menu on the top right corner of the screen.
  3. Click Settings.
  4. Select Picklist Field Values under Configuration.
  5. Select Campaigns from the Select Module drop-down.
  6. Select Campaign Type from the Select Picklist in the Campaigns drop-down.
  7.  Click +Add Value to add a picklist item.
    1. Enter the picklist item value.
    2. Pick roles under Who can assign this value to a record? Users with the role that you pick can set their campaign type in a record.
    3. Pick a color for the value.
    4. Click Save.

 You can view the newly added value under the Campaign Type Values column. 

Note: Settings can be accessed only by Admin users.

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