Home  >   FAQs   >  What is a UTM parameter?
FAQs in this section

What is a UTM parameter?

Table of Contents
Urchin Tracking Module or UTM is a snippet of code attached to the end of a URL link that points back to your website.

UTM Parameters are the individual bits of text within that code. 
Each UTM parameter identifies a different aspect of the marketing campaign associated with the UTM-coded link. 

Was this FAQ helpful?
0  out of  0  found this helpful.
Comments 0
Be the first to comment
© Copyright 2023 Vtiger. All rights reserved.