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Nice Score in Email Campaigns

Learn about Nice Score - what it is and how it impacts your email campaigns.
R
Ruba
10 Nov, 2023 - Updated 7 months ago
Table of Contents

Introduction 

Nice Score is a rating from 1 to 5 internally tracked by Vtiger CRM. Nice Score increases automatically from 1 to 2 if your initial campaigns do not exceed the thresholds of spam complaints, unsubscribes, or bounces.  As the Nice Score increases, the number of email credits also increases.

How Vtiger Calculates the Nice Score 

If your email campaigns have excess spam complaints, unsubscribes, or bounces, your Nice Score is reduced automatically.  Also, the allowed credits to be used in future campaigns will decrease. 

If spam complaints, unsubscribes, or bounces are within acceptable limits, your Nice Score increases automatically. However, the Nice Score does not increase if your email campaign size is less than 50.

 
Note: During the free trial period, you are given ten email credits to try out email campaigns. Nice Score is not revised during a free trial. 

After you subscribe to Vtiger CRM and your payment is successful, your Allowed Credits increase to 1000, but your Nice Score will remain 1. After that, your Nice Score will be revised based on the results of your future email campaigns.


Thresholds for spam complaints, unsubscribes, and bounces

A high number of spam complaints, unsubscribes, or bounces indicate that most recipients have not subscribed to receive your emails. By sending unsolicited emails, you might turn away your customers. 

Threshold

Bounces

Under 10%

Unsubscribes

Under 5%

Spam Complaints

Under 0.1%


Steps to take when threshold levels are crossed

Spam complaints, unsubscribes, and bounces occur in the following scenarios:

  • When your contacts have not subscribed to receive your emails
  • When contact email addresses are invalid
  • When the content is irrelevant to the contacts
  • When the sender domain is not authenticated

You can take the following measures to avoid exceeding the threshold levels:

  • Clean up your marketing lists at frequent intervals
  • Obtain double opt-in from all your contacts
  • Send email campaigns only to the contacts that have double-opted in
  • Authenticate sender domains using SPF, DKIM, and CNAME records

Difference Between Available and Allowed Credits

Available credits are the total number of emails you can send from your Vtiger account.

Allowed credits are the maximum number of emails you can send at the present moment. The number of allowed credits increases when your Nice Score increases.

 For example, if you have 9680 Available credits and 1000 Allowed credits, you can send only 1000 emails per email campaign. Your Nice Score is recomputed within a couple of hours after a campaign is sent. When the Nice Score increases, the Allowed credits increase to 2500.

To learn more about email campaigns, click here.

Allowed Credits for Different Values of Nice Score

 

Nice Score

Maximum Allowed Credits

Minimum Number of Emails to be Sent

0

0

0

1

1000

50

2

2500

1000

3

10,000

4000

4

1000,000

25,000

In the table above:

  • Nice Score is the Nice Score value maintained by Vtiger CRM
  • Maximum Allowed Credits: This is the number of emails allowed to be sent.
  • Minimum Number of Emails to be Sent: 50 is the minimum number of emails you must send in your next email campaign to trigger the re-computing of your Nice Score.

Nice Score Calculation in Pilot Edition

Plan One Pilot (USD)

  • Allowed Credits are ten, and Available Credits are 1000 on sign-up.
  • After you add the card details on the Billing page, your Allowed Credits are increased to 50.
  • Allowed Credits will increase after you send 25 email campaigns without crossing the thresholds for bounces, unsubscribes, and spam complaints.

Plan One Pilot (INR)

  • Allowed Credits are ten, and Available Credits are 1000 on sign-up.
  • After you add the card details and GST Number on the Billing page, your Allowed Credits are increased to 50.
  • Allowed Credits will increase after you send 25 email campaigns, without crossing the thresholds for bounces, unsubscribes, and spam complaints.

Note: Allowed Credits do not change when you upgrade or downgrade your edition.


To learn more about the Pilot edition, click here.
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