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Why does my business require consents?

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There are two reasons why consents are important for your business:

  1. To avoid penalties
    With increasing concerns about the invasion of privacy, governments worldwide have stepped in to enact laws to protect individuals’ rights. For instance,
    • The European Union has enforced GDPR with stiff penalties for businesses that violate the law.
    • The United States enacted the CAN-SPAM act in 2009 with stiff penalties for sending commercial messages that do not follow the stated guidelines. 
  2. To gain trust 
You will gain trust from your clients by being transparent about how your business uses its data.

To learn more about consents, click here.
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