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What is deduplication of contacts?

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Two records are said to be duplicate if they have the same email address. To prevent sending multiple consent requests to the same individual, it is necessary to skip duplicate lead/contact records. This is called deduplication.

A CRM administrator is prompted to approve this automated process while enabling the Consents module.
To learn how to perform deduplication, click here.

To learn more about consents, click here.

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