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How do I view the metrics of my email campaigns?

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You can find an email campaign’s metrics in the campaign record.

Follow these steps to see the email campaign metrics:
  1. Log in to your CRM account.
  2. Click the Main Menu.
  3. Go to Marketing.
  4. Select Email Campaigns.
  5. Open an email campaign.

You can see the campaign metrics on the right hand side. They give you the following details:
  • Sent - Number of emails sent through the campaign 
  • Opens - Number of unique opens
  • Clicks - Number of click actions (on any link) in the email 
  • Bounces - Number of emails that have bounced
  • Unsubscribes - Number of recipients who have unsubscribed from the email campaign
  • Complaints - Number of emails that were reported as spam  
  • Unopened -1 Number of unopened emails
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