A high number of spam complaints, unsubscribes, or bounces indicate that most recipients have not subscribed to receive your emails. By sending unsolicited emails, you might turn away your customers. Here are the thresholds for spam complaints, unsubscribes, and bounces. If these thresholds are crossed, then your email campaign subscription is suspended.
| Threshold |
Bounces | Under 15% |
Unsubscribes | Under 5% |
Spam Complaints | Under 0.1% |