How do I view the metrics of my email campaigns?

You can find an email campaign’s metrics in the campaign record. Follow these steps to see the email campaign metrics:

1. Log in to the CRM.
2. Click the main Menu.
3. Go to Marketing > Email Campaigns.
4. Open an Email Campaign to view the campaign metrics.

You can see the campaign metrics on the right-hand side. They give you the following details:

• Sent: Number of emails sent through the campaign 
• Opens: Number of unique opens
• Clicks: Number of click actions (on any link) in the email 
• Bounces: Number of emails that have bounced
• Unsubscribes: Number of recipients who have unsubscribed from the email campaign
• Complaints: Number of emails that were reported as spam  
• Unopened: Number of unopened email