What are some ways to prevent my Email Campaigns from landing in spam?

The following are the ways to prevent your email campaigns from landing in spam

• Authenticate Your Domain:
  Set up SPF, DKIM, and DMARC so email providers can verify your sending identity.
• Create Relevant, Clean Content:
  Avoid spam-triggering words, maintain a healthy text-to-image ratio, and provide valuable, helpful content.
• Test Your Emails Before Sending:
  Use tools like MailTester or AboutMy.email to check your email’s spam score and deliverability.
• Use a Custom Domain:
  Avoid sending campaigns from free or generic email addresses. A custom domain builds trust and improves deliverability.
• Enable Double Opt-In:
  Confirm that recipients have willingly subscribed. This helps you maintain an engaged list and reduces spam complaints.

To learn more about avoiding your emails from landing in spam, click here.
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