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What does bounce mean? How does it affect the marketing list?

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A bounce means that an email has not been delivered to your subscribers' inbox. A bounce can be classified as a soft or hard bounce.

  • Soft bounces occur when emails are dispatched but the recipient’s mailbox is temporarily down or the email server is full to receive your email.
  • Hard bounces are emails that are permanently undelivered. Typos in the email address or invalid domain names cause hard bounces.

Note: When a hard bounce occurs on an email, Vtiger CRM removes the email address from the marketing list. 

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