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What measures can I take if spam complaints, unsubscribes, or bounces occur on my email campaigns?

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Spam complaints, unsubscribes, and bounces occur in the following scenarios:
  • When your contacts have not subscribed to receive your emails
  • When contact email addresses are invalid
  • When the content is irrelevant to the contacts
  • When the sender domain is not authenticated

You can take the following measures to avoid exceeding the threshold levels:
  • Clean up your marketing lists at frequent intervals
  • Obtain double opt-in from all your contacts
  • Send email campaigns only to the contacts that have double opted in
  • Authenticate sender domains using SPF, DKIM, and CNAME records
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