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Why do we need automation rules in Vtiger Social?

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Let's look at an example to understand this. 

If you receive a comment that says, “How do I buy this product?”, you can assume this to be a lead for your business and create a lead record for the user.

Additionally, you can specify tags or keywords that must be present in the comment or review. For instance, the tag is “want to subscribe”, and a user posts a comment that matches the tag. You can assume them to be a lead and trigger the creation of a lead record. 
 
To know more about Social, click here.
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