Let's look at an example to understand this.
If you receive a comment that says, How do I buy this product?, you can assume this to be a lead for your business and create a lead record for the user.
Additionally, you can specify tags or keywords that must be present in the comment or review. For instance, the tag is want to subscribe, and a user posts a comment that matches the tag. You can assume them to be a lead and trigger the creation of a lead record.
To learn more about Social module,
click here.